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The digital world is unpredictable, exciting and transforming itself along with our daily lives in so many ways, depending on how we choose to interact with it and how much time we devote to it. We, marketers, are trying to make the best out of those interactions by delivering value and creating meaningful relationships between brands and their fans, in order to produce sales, build trust and loyalty. To help us stay up to date and align us with best practices in order to optimize the online performance of our clients, the last few years, there has been an increasing amount of free high quality educational content coming from internet companies and online marketing tools . Most of them keep their blogs and content fresh and also offer free certifications to document the acquired knowledge. So if you are starting out on a digital marketing adventure as a marketer or small business owner make sure you check out my favorite resources. My advice is to focus on something you like most and not get lost in the vastness of truly useful content out there. After all there's a certain amount of detail one can absorb and be able to recall at any given point. You can always bookmark, keep screenshots, print as PDFs or add to your favorite app like Pocket or feedly to save the pages you feel you'll need to look up for reference in the future.
Google Digital Garage offers now a comprehensive list of 23 topics and 89 lessons towards your first digital marketing certification. The best place to start!
More Google certifications through the Google Academy far Ads will definitely come in handy for anyone wishing to build a strong online presence and understand how to keep improving for their target audience.
HubSpot Academy (Inbound, Email, Content marketing) HubSpot is an inbound marketing and sales software platform that helps companies attract visitors, convert leads and close customers. The courses will get you up to speed with the whole process from attracting visitors to your site, up to making them your loyal advocates.
Hootsuite academy (Social media marketing) by the tool that most social media managers cannot live without, will teach you -among others- how to manage multiple social accounts from one dashboard, discover content, plan your posts and "listen" what is being said about you on social media.
Twitter Flight School Certification
Master the art of tweeting and create engaging content and conversations with your followers.
Don't take my word for it. Click and start learning :)